A brand for anyone whose heart is in the East Coast. It's time to shine a light on our grit and determination. Loud and proud till the day we die! 

Hey! Welcome to the brand new online home for The SmokeStacks. My name is Obi Fernandez and I grew up in the glory that is The Garden State. I’ve traveled quite a bit in my lifetime and everywhere I have gone, I have grown more grateful and appreciative of my home state. I launched this brand partly due to my unhealthy obsession with being from New Jersey and the East Coast overall, but really as an outlet for my desire to share and build a community around pride and passion; to celebrate the story of a home and to represent where we’re from - collectively and individually. 


There is a soul and essence to the East Coast that has uniquely shaped my story and my outlook on the world - and I know I am not the only one! 


The SmokeStacks is a piece of my identity as an artist. I love to take my influences of art, music and storytelling to create something tangible for all to share and experience. 


I have said before and i’ll say it again, the SmokeStacks is OUR story of our passion for east coast living. I’m excited to share the journey and experiences with you. I’m already in awe and deeply humbled from the encouragement and feedback I've already received. Thanks so much for being a part of this with me. I’m looking forward to exploring our stories together.

—Obi




Osbed Fernandez